This was an identity and digital profile for a web developer called James Hooker. To avoid being associated with the negative personality traits that might have been made with his surname I focused the branding on his forename and most importantly the J.

James has an aesthetic understanding and attention to detail that is a rarity in his industry so I tried to convey this with a refined minimalist identity. I hand rendered a bespoke J for his stationery and set a scene to portray his considerate personality and quality of workmanship on his portfolio site.